Competitor comparison

You're better off with KC Talk

Over 73 per cent of KC customers take our KC Talk1 package, so we have compared the annual average usage of a KC Talk1 customer and compared this with what it would cost on our competitors' lowest calling packages. We have also compared the KC Talk1 price with and without our Direct Debit and paper-free billing discount. The research is based on average annual call usage across KC Talk1, paying by Direct Debit, including VAT and comparing with the cheapest calling plan offered by BT, TalkTalk, Tiscali, Sky and Virgin as published at 14 July 2009.

	KC Talk 1	BT Weekend	SKY Freetime	Virgin Talk Weekend	TalkTalk Evening & Weekend
Average annual spend	£156.26	£263.44	£247.16	£307.46	£183.40
With Direct Debit and paper-free billing	£10.99 Per month	£11.25 Per month	£11.00 Per month	£11.00 Per month	£13.20 Per month
Without Direct Debit and without paper-free billing	£11.99 Per month	£14.00 Per month	Not available without paying by Direct Debit	£17.25 Per month	£17.95 Per month

As you can see, our customers will receive better value no matter which method of payment they choose, than they would with any of our competitors.

KC Talk was launched in 2005. How does the new KC Talk1 price compare with changes in the price of other goods and services from 2005 to now?

Whilst the Retail Price Index (the Government's main measure of inflation) has leapt by 11 per cent and BT's line rental has jumped by 11.9per cent, KC Talk1 has only increased by 2.4 per cent. The prices of KC Talk2, 3 and 4 have actually gone down.

	2005	2009	Percentage change
Retail Price Index	192.2	213.4	+11%
Hull to London Standard Return Train Ticket	£89**	£197	+121%
BT Line Rental*	£10.50	£11.25	11.9%
KC Talk1*	£10.50	£10.75	+2.4%
KC Talk2*	£15	£13.70	-8.6%
KC Talk 3*	£19.50	£17.12	-12.2%
KC Talk4*	£24.50	£19.57	-20%

* including Direct Debit and paper-free bill discount

** Source: Competition Commission - click for more details (pdf, opens in new window)